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A. Blum Localization Services | About Us:

Our Palo Alto SEO Company is situated in the heart of Silicon Valley. A. Blum Localization Services provides in-house corporate SEO training across California. Classes are given by Ardan Michael Blum, founder, and CEO.

We train non-SEO staff to take control of their digital marketing (to manage their blogs and sites with organic SEO). We offer PPC management, online reputation management, and social media marketing training for all classes! Find out how our Palo Alto SEO company will help you set up office-wide SEO standards: Reserve a no-obligation 15-minute demo!

In Detail:

Do you want to stop paying for Search Engine Optimization consultant fees and self manage your SEO in-house? If the answer is yes, then discover our in-house corporate SEO training techniques!

 We train staff to have a full understanding of SEO. This includes: 

And you will find out a lot more! Our topics and case studies are detailed in step by step PowerPoint slides and each is customized per client.- Let us help you solve the problem of working with SEO firms that think in matters of code and tasks instead of a mindset full of passion and attention for ranking! Reserve a no-obligation 15-minute demo!

 Palo Alto SEO Company | Ranking Tips:

We believe that success in SEO comes from sharing passion for your topic! 60% of ranking success comes from expanding, original, authority content. 20% comes from link building, and the remaining 20% from the implementation of a customized checklist.
Within most checklists there are a few points which are more important than others. We believe that these are:
A) To work and re-work content for "Expertise, Authoritativeness, and Trustworthiness" (E-A-T). "See: Search Quality Rater Guidelines in PDF (updated on September 5th, 2019).
B) To optimize a web page for the terms in the URL of the page! (File names, anchor names, site and sub-domains are paths for search engines and users to find quality, original niche topic content).
C) Always have a your focus phrase appear first in the title - Per example:
   <title>Palo Alto SEO Company - A. Blum Localization Services</title>

D) Watch for changes in search patterns and start monitoring data obtained by Google Trends. Example: Here is search interest over time for "search engine optimization training" vs "seo training" - from 2004 till the present with results set to worldwideall categories, and all operating systems. And then there are several other functions worth looking at via "Search tips for Trends". See this article about Googling the World: Global and Regional Information Flows in Google Trends.

Let us now look at more tweaks from a sample organic SEO checklist:

Go mobile-friendly:

Related to page speed:

"Where Are Your Google Cloud Data Center Locations?

AMP stand-alone content > https://developers.google.com/search/docs/guides/enhance-amp

Page speed > https://developers.google.com/speed

AMP and SEO > https://amp.dev/documentation/guides-and-tutorials/optimize-and-measure/discovery/

What’s in an AMP URL? > https://developers.googleblog.com/2017/02/whats-in-amp-url.html

- So this sample SEO checklist ends.

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[Revised on Monday, November 25th, 2019]