Chess Moves For SEO Success


In many ways SEO training is similar to showing a student how to maximize the power of a move in the game of chess.

Technical fine tuning of rules with a forward-thinking strategy is needed for both SEO and Chess. Each time you rank a keyword phrase on a search engine you are gaining in rank. In time you may become a grandmaster, but at the very least you will become a good player with your moves will be studied and copied by many.


Some pawn serve to block the opponent from moving and some will be turned into a more powerful rook or even into a queen.

Let us review: “Pawns can move diagonally forward when capturing an opponent’s chess piece. Once a pawn chess piece reaches the other side of the chess board, the player may “trade” the pawn in for any other chess piece if they choose, except another king (…) When two pawns meet at squares directly in front of each other, they are considered part of a “ram” “.  – Source

So: You will need several paragraphs for a success campaign. Some will replace (on the search engine results) other the opponent’s (direct competition) paragraphs or other pieces/SEO items.


There is the gambit chess opening where a player intentionally sacrifices pieces.  And the “En passant” (see conditions for this special pawn capture move). Both the Gambit notion and the rare en passant have in common the idea of knowing the game well and accepting turns and twists. It is, in SEO terms when one starts to get a sense of how work being done will reflect in ranking. It is where one starts to recall other attempts (or games) and recall how they ended up and what was wrong or what did not work. It is also (and this is important to add to the whole parallel of chess vs SEO) where various other pieces on the board (like the pawn being, in my view a “paragraph of text”) are either to represent on-page SEO tweaks and/or different social media.

In other words the “army” that you have on the chess board is made up of paragraphs (pawns), Twitter posts (another piece of your choosing), Pinterest (if used well), and the standard on-page tweaks.

The objective of the game may not be simply the capture of the king. It may be the joy of playing. SEO becomes terribly addictive. You may find yourself late in the night checking your positions. You may, as I do often, think upon waking of a new campaign.

The game does not get stale, ever. There is an ever increasing complexity of chaning ranking algorithms and artificial intelligence being used. Your time will be full of surprises! But do not fear – chess is largely growing with AI and chess engines tuned to algorithms. So you are part of the change if you lock-in with passion. What is important in chess and basic to SEO is that you have to keep within a board’s and/or a search engine’s rules. Your “play” will not be of much use without this respect.