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Pointy is a system acquired by Google which helps shoppers find products in a physical store thanks to live data updates.
Pointy allows users to see the in-store inventory of a shop.
The role of Pointy is to bring shoppers to brick and mortar stores with the assurance that the product(s) they are seeking are available!
This is clearly a way to boost sales for a client who is a shop owner.
If you are looking for something a bit less technical then head over to the URL: https://pointy.com/us/faq which is divided into several “Frequently Asked Questions” (all presented on a single scrolling page).