Get Corporate SEO Training Via Zoom and In-House!

A. Blum Localization Services | About Us:

Since June of 2016, our Palo Alto SEO company – A. Blum Localization Services is situated in the epicenter of Silicon Valley. We specialize in on-site/in-house corporate SEO training with coverage across California including Sacramento, San Francisco, the San Francisco Bay Area, Monterey, Carmel, Big Sur, San Luis Obispo, Santa Barbara, Los Angeles, and San Diego. All Search Engine Optimization training classes are given by Ardan Michael Blum (our CEO).

Question: “Is it easy to self-manage SEO?”

Answer: 60% of success in ranking high on Google comes by sharing ORIGINAL, EXPANDING, and AUTHORITY content. 20% comes from link building and the remaining 20% from the implementation of on-page tweaks (with some management of server files and outside resources).

So … With our in-house SEO training for small and large firms, you should be able to stop all outsourced and often over-priced contracts!

Phone 650 427-9358 for a 15-minute free demo

SEO Myths

There are several misconceptions and myths regarding ranking high in search results. These are often shared by the “expert” who (after reading 3 books and viewing 10 videos on the topic of SEO) will suggest that there is a need to increase your link building to at least 500 inbound links by posting blog comments and that work is needed to place near-white text with keywords on your white page in the footer of all your site pages, as he exclaims: “I am trained to do both!”

Worse: He or she may even open an SEO agency and charm clients into hourly billed talks about how “complex” SEO has become. Making the naive and trusting client think that without this expert nothing is possible.

Often, this type of “expert” will make people believe that the “one size fits all” SEO process they are proposing is a sure bet! This, of course, is pure highway robbery! Yet, people fall for this. And the prospective client will even, at times, be asked to come over for a coffee to plan new meeting dates – all billed!

Then, when finally some results appear it is time for “maintenance contracts” – by which is meant doing virtually nothing or deceptive analysis such as “Your ranking dropped because your competition seems to have copied what we did for you and they added more pages to their site”. Off you go again! Time for more coffee meetings to plan the future!

Even when the SEO agency is an honest enterprise, they generally are working with one-size-fits-all techniques.

Further: Some SEO firms will get clients into a state of maintenance and bill you monthly for “updates”, so that the client is often hooked over years – akin to the low price of a printer and the high price of the ink.

They may make their work appear to be something ever so complicated which you may never fully understand and which, without their expertise, you will simply vanish off the face of Google! Only … What they are not saying, is that what matters above and beyond anything else is content expansion, not link building or on-page tweaks.

Google wants to give users access to quality content that is unique and understanding this is the key to SEO.

Success comes from dedicated work that shares educational and informative content about a given topic and/or theme.

SEO Training | Sample Checklist:

  • Official Google product introduction videos (main focus on basic SEO) in my playlist: 

Further resources: Primer App by Google. See this PDF document by Google and read the guide made by MOZ.

And, on Twitter, make sure to follow: @JohnMu | @searchliaison | @rustybrick | @dannysullivan | @googlewmc and @palo_alto_seo.


Search Engine Optimization is not a “one checklist” matter. Your ranking will be subject to your domain’s age and trust by search engines. Your ranking will be also changed as you show devotion to your work. Google somehow feels love! The effort put into updating your information, expanding your content and generally making your site or blog an authority for the chosen keyword phrases (the topic or theme) of your pages is central to your success. What is presented, as a sample SEO checklist (above) should be understood as “road signs” on a long and windy path. Some of the signs are to be ignored or to be followed. When it comes to our SEO training workshops we focus on customized tasks with a timeline for success based on content expansion and attention (this is often highly effective) to see the process of optimization as a “chess-like” process of moving content into the top 5 placement. You may never fully win the game, but you can turn a pawn into a queen.

So the next time your outsourced SEO expert tells you “how complex” his work is and how you must pay for updates, you should be aware that, generally, this person is afraid that you will find out the truth; that SEO is 60% a matter of content (quality) expansion and the rest is fun to learn, and not at all complex to understand.

– Ardan Michael Blum, CEO

Phone 650 427-9358 for a 15-minute free demo

Test your SEO knowledge! See OUR SEO Quiz