A. Blum Localization Services | About Us

Since June of 2016, our Palo Alto SEO company – A. Blum Localization Services specializes in on–site/in–house corporate SEO training with coverage across California including Sacramento, San Francisco, the San Francisco Bay Area, Monterey, Carmel, Big Sur, San Luis Obispo, Santa Barbara, Los Angeles, and San Diego.

SEO Training

Our Palo Alto SEO company provides online training (currently during the lockdown this is the only form of workshop which we are offering) and in–house/on-site Search Engine Optimization training workshops.

Classes are offered to small and large firms. Our aim is to give staff total confidence in their new ability to rank their world and work online with free (organic) traffic from search engines. All Search Engine Optimization training classes are given by Ardan Michael Blum. (Our CEO).

Our online and in-house SEO training is customized to your needs:

  • Project Managers – We teach you and we tweak your content at the same time. By doing both teaching and real-time optimization we provide a solution that is perfect for project managers. Most importantly we are giving the power to keep on going back to the client!
  • Marketing Team Members – As many marketing team members already have a good understanding of online reputation management, social media optimization and basic SEO our training will focus on creating an office-wide list of tasks in a checklist format. Our objective is to give wings to staff; no more "the SEO person will do the last edits"!
  • Consultants, Developers, Designers, and others – Our workshop (both online and in-house) goes from A-Z in SEO with slides.

Basic SEO Questions and Answers

"Is it easy to self-manage SEO?"

60% of success in ranking high on Google comes by sharing ORIGINAL, EXPANDING, and AUTHORITY content. 20% comes from link building and the remaining 20% from the implementation of on-page tweaks (with some management of server files and outside resources).

What you will need is a basic understanding of HTML, JavaScript, and the content management system (such as WordPress) where your site is produced.

Your ranking will be subject to your domain’s age and trust by search engines. Your ranking will be also changed as you show devotion to your work. Google somehow feels love!

"What is Off-Page SEO?"

In general, this is link building and content sharing. The usual term for this sort of work is "content marketing". The key (as it is for on-page Search Engine Optimization work) is quality. You do not want "any incoming link" to your web pages.

Here are a few tips:

  • You should never purchase a link from anyone.
  • Avoid any "deals" where you link to someone's page and they link back.
  • Make a point to learn how to report bad links to Google (see lower down in the sample SEO Checklist).
  • Work with a routine! This is the one thing your competition, at least in my experience, hopes you do not do! The idea of, for example, rotating your tasks in a 4 hour work period (with say 15 to 30 minutes per task) is something to try. The point is to work very hard. Nothing replaces this! Your focus could be (when it comes to off-page SEO) per example: 15 minutes to make a Twitter post and a different version of the same post on your firm's/brand's other social media pages. It could be 40 minutes to write a blog on a local newspaper's domain (ie: your blog on a newspaper's site) and doing some link building.
  • Get the press interested in your website. Spend time researching and reading articles by journalists in your niche market. Then CALL the journalist. (Forget about getting someone interested in your desire for them to write about your for-profit firm - so tweak whatever it is your widget does to a social project).
  • To manage well your off-page Search Engine Optimization focus on the "marketing" aspect. You want traffic as well as links. Find ways to get people to visit your pages! The average visitor time for first 100 daily visitors is a key metric to watch. You will want these visits to be at least 40 seconds per page and 5 minutes for your site as a whole.
  • Be aware that your best tools for link building, marketing, and traffic generation will be connected to ranking your content on google.com. You need to start with what I term "the Google mothership" and then allow local data centers (like google.fr, google.ch, google.co.uk to update at a different rate of speed the dot com results). When you have gotten a good amount of social media content and traffic then you will need (if you are aiming for regional ranking) for localization purposes to start all over with the tasks listed above. This time instead of looking for a journalist or blogger of repute who handles your niche theme/topic (and writes in English), you will want to have a local - to your target market - language article linking to your in local translated site version or translated page.

"Is keyword research something I can learn to do?"

The purpose of doing this research is to optimize your site pages to rank well for the keywords which are high in demand and will bring you traffic. To make your task easy there are several highly effective online tools to help you. This is something that takes a few hours to master. 

SEO Training | Know The Myths

There are several misconceptions and myths regarding ranking high in search results. These are often shared by the “expert” who (after reading 3 books and viewing 10 videos on the topic of SEO) will suggest that there is a need to increase your link building to at least 500 inbound links by posting blog comments and that work is needed to place near-white text with keywords on your white page in the footer of all your site pages, as he exclaims: “I am trained to do both!”

Worse: He or she may even open a Search Engine Optimization agency and charm clients into hourly billed talks about how “complex” SEO has become. Making the naive and trusting client think that without this expert nothing is possible.

Often, this type of “expert” will make people believe that the “one size fits all” Search Engine Optimization process they are proposing is a sure bet! This, of course, is pure highway robbery! Yet, people fall for this. And the prospective client will even, at times, be asked to come over for a coffee to plan new meeting dates – all billed!

Then, when finally some results appear it is time for “maintenance contracts” – by which is meant doing virtually nothing or deceptive analysis such as “Your ranking dropped because your competition seems to have copied what we did for you and they added more pages to their site”. Off you go again! Time for more coffee meetings to plan the future!

Even when the SEO agency is an honest enterprise, they generally are working with one-size-fits-all techniques.

Further: Some SEO firms will get clients into a state of maintenance and bill you monthly for “updates”, so that the client is often hooked over years – akin to the low price of a printer and the high price of the ink.

They may make their work appear to be something ever so complicated which you may never fully understand and which, without their expertise, you will simply vanish! Only … What they are not saying, is that what matters above and beyond anything else is content expansion, not link building or on-page tweaks.

Test your SEO knowledge

SEO Checklist:

Expanding your site to more languages
Watch this video on YouTube.

Sitemaps in Search Console - Google Search Console Training
Watch this video on YouTube.

SEO Tip: Find high value outbound links to validate your statements!
Watch this video on YouTube.


SEO Basics | Make A Work Plan

Make a plan (a timeline) for the following items:

Day to make a full backup of your SQL and FTP files to an external drive (suggest weekly).

Day to run a link checker on your site.

Time to add new content to your home page (I suggest that you do this every single day).

Take time to work on cross-linking to deep pages on your site. Do this with great care (make links useful to visitors - such as taking them to more information).

Take time (monthly for at least 5 hours) to visit what people are doing in your niche market area. Search pages in various parts of the world.

Make a time to look at plugins for your content management system. Hopefully, for you, the choice was made to use WordPress - which (backup your SQL and database first) has some fun and totally cool plugins. Note that a lot of these if placed at the footer of your site and given the instruction to load after your site's main content has loaded (Hummingbird does this sort of thing well) will generally not slow down the loading.

- Updated: 07/03/20 Ardan Michael Blum

SEO Work (Example)

Morning Take down notes with the ideas for the day. Start with a check of ranking results. Update plugins. Look at security issues in the CMS. Clear the system cache on all the sites.
Afternoon Real work starts now! The objective is to put horse blinders on and zoom in to a single task. The way this goes is ROTATION: 15 to 30 minutes over 4 hours allotted to different things.
Evening Start with testing new plugins for your CMS or learning markup. Then go back to a rotation of projects.

Always take a break for 5 minutes every hour (at least) to walk about and stretch. This is good for the mind as it is essential for the body.


There is no one-size-fits-all model in Search Engine Optimization.

Get a demonstration of our SEO training for free without obligation