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SEO Myths | Intro To Some Fiction:


SEO myths are shared either from a poor understanding of what it takes to rank well or as part of a sales pitch aimed at your taking out a monthly contract.

 The Most Common Of All The SEO Myths: 

 “Link Building Is The Most Important Factor In Ranking!” 

The quantity of links is not critical. What counts is an interrelationship between the sites which have relevance to your subject matter. This will facilitate a search engine in having trust in your content. An example would be a blog about how there are reserves of unsalted fresh water under certain parts of the world’s oceans (an amazing fact). Getting geology sites, or the websites of the geology department at a university to link to your blog would be ideal.

The linking process can be both ways, and this many SEO companies do not work on! Using the example above, if your blog post states: “(…) This water reserve emerged from about 20,000 years ago, toward the end of the last glacial age, (…)” then you will seek one or several authorities (by using Google Scholar search or alternative resources) which add to what you are saying and/or validate what you say.

So, you may be paying for a monthly outsourced SEO maintenance contract that includes creating backlinks from Wikipedia, even though Google has said that “Wikipedia Does Nothing For Your Site & Has No SEO Value“. Or, they may convince you to pay for links placed within the footer of certain well ranked sites. This, when discovered by Google, can cause penalties to your ranking and does not work well, even if undetected by Google. (Note: For good link building, what counts is to be linked to from WITHIN the body of an article and not random topic links at the base of a website’s home page).

 SEO Myths | “You Can Not  Do It Yourself!” 

Some companies that outsource SEO want you to think that what they are working on is complex and close to impossible for you to realize alone.

Should their work not provide results you may hear them say, “We are doing such advanced on-page tweaks that your direct competition [for a given keyword phrase] has replicated our work. They will continue with: “So we need to do extend the contract time and do more updating”.

 SEO Myths | “On-Page Updates Needed” 

In actuality, this is a complete fabrication: On-Page Search Engine Optimization accounts for 20% of your positioning authority of your website. Once it is worked out correctly, the work is done (unless there are government changes announced by Google or you add new text to your site).

As stated on the home page of this site: 60% is your devoted work shared for a niche topic (which makes your site an authority for that topic/theme) is the key ranking factor. The other 20% is in high-quality inbound link acquisition and other Off-Page tweaks.

 Search Engine Optimization Myths | The “Friends For Life” Con: 

Then, when you least expect it, you end up becoming “best friends” with the SEO company boss. Coffee meetings to fix meeting dates. Lunches (billed by the agency) for no reason and have good poker games, and who knows, maybe a ride to visit a national park for a day’s hike with the whole SEO team. (This may sound funny. It is a sad and highly manipulative technique used often).

Be warned: If you outsource your SEO to good marketing firms, you may end up hooked for years with monthly maintenance that is not needed.

 About Taking Back Control: 

To ensure that you are spending your money well, ask for screenshots of your ranking as seen on Google (avoid the big fancy PDF documents of analytics and traffic reports). You are paying for ranking on Google, so get the agency to show you ranking on Google! Also, ask for a detailed list of which new backlinks were obtained. Both should be shared with you at a regular interval.

The other means to take back control is to learn how to do the on-page and off-page tweaks and stop outsourcing your SEO!


Further Information:

Martin Splitt (WebMaster Trends Analyst, Google) and his guest Juan Herrera (Angular GDE, Wed Developer at Parkside) discuss the very basics of SEO (…)

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